造作是一個(gè)在2014年9月由中國(guó)和歐洲兩地的頂尖設(shè)計(jì)師，持續(xù)創(chuàng)業(yè)者，資深戰(zhàn)略師，供應(yīng)鏈管理者及互聯(lián)網(wǎng)工程師，聯(lián)合創(chuàng)立的中國(guó)設(shè)計(jì)家居品牌。造作取意制造和創(chuàng)作，即聯(lián)合中國(guó)豐富高效的供應(yīng)鏈資源，及全球頂級(jí)設(shè)計(jì)資源，并利用互聯(lián)網(wǎng)技術(shù)打通流通及生產(chǎn)流程，為年輕的新中產(chǎn)階級(jí)提供“世界設(shè)計(jì)” “精細(xì)品質(zhì)”和“適中價(jià)格”的家具家居產(chǎn)品。造作在中文里亦有“挑剔”之意，造作鼓勵(lì)用戶(hù)勇敢追求理想主義的生活方式，不必拘泥于中國(guó)現(xiàn)有環(huán)境而選擇設(shè)計(jì)粗鄙，不講求細(xì)節(jié)，品質(zhì)粗糙的產(chǎn)品，而可以擁有“造作”的生活家居環(huán)境。
在造作出售的所有商品，均為全球獨(dú)家，造作設(shè)計(jì)研發(fā)，在造作成立的18個(gè)月時(shí)間內(nèi)，已上線近千個(gè)獨(dú)立研發(fā)產(chǎn)品，并擁有超過(guò)17省的全國(guó)用戶(hù)。造作簽約了全球頂尖設(shè)計(jì)師82位，分布在27個(gè)國(guó)家，在全球WallPaper百?gòu)?qiáng)設(shè)計(jì)師中，造作簽約設(shè)計(jì)師占有6席。2015年開(kāi)始，造作出現(xiàn)在設(shè)計(jì)北京，設(shè)計(jì)上海，北京設(shè)計(jì)周，迪拜設(shè)計(jì)周等多處設(shè)計(jì)展，并獲得高度的關(guān)注和認(rèn)同。2016年，造作專(zhuān)訪登上設(shè)計(jì)圣經(jīng)雜志W(wǎng)allpaper，成為世界范圍內(nèi)關(guān)注的“中國(guó)設(shè)計(jì)品牌”。
造作以線上預(yù)售模式為主，在中國(guó)多城包郵入戶(hù)，并擁有zaozuo.com和造作iOS app兩個(gè)線上渠道，與此同時(shí)，造作亦在積極拓展線下渠道，并將于2016年7月在北京開(kāi)啟首家造作門(mén)店，在此時(shí)點(diǎn)，我們邀請(qǐng)零售／銷(xiāo)售行業(yè)的同仁加入，一同造作一番事業(yè)。

Founded in September 2014 by a group of veteran entrepreneur, designer, engineer and supply chain manager from both China and Europe, ZaoZuo is a young, energetic but influential design brand of furniture and homeware. With 4 offices in China and Europe, ZaoZuo is combining China manufacturing capability and global design resources to shape the landscape of design industry of the world. ZaoZuo received financial support from prestigious financial institutions such as Bertlesmann Asia Investments, IDG Capital, Morningside Ventures, Zhen Fund, and Vision Plus Capital.
ZaoZuo provides quality product with world-class design at affordable price to young middle-class customers, which we described as “native citizens of first-tier cities”. Cooperating with internationally recognized designers such as Luca Nichetto, Richard Hutten, and Claesson Koivisto Rune while utilizing highly efficient manufacturing industry of China, ZaoZuo is opening the door of first-class design to younger customers, and hopefully, becoming the leading brand for new generation. Till now, Zaozuo has launched over 1000 various products and been well recognized by customers.